Herb Larsen is Principal of Healthcare Industry Strategy at Edifecs, with more than 25 years of experience in the healthcare payer and provider markets. He specializes in developing comprehensive solutions for payers and provider organizations to solve their toughest business problems, extend their capabilities and build competitive advantage.
Larsen has worked as a consultant to a wide variety of healthcare organizations. He has helped payer organizations improve their operations, assisted providers with their payer-focused administrative operations, and helped technology and service vendors by leading functions such as sales, alliances, marketing and operations.
Prior to Edifecs, Larsen held executive positions at companies of all sizes, including Arthur Andersen LLP, Quovadx, Inc. (now Lawson), Blue Cross and Blue Shield of Georgia and CIGNA.
Larsen received his bachelor’s degree from Harvard University. He is a frequent speaker at healthcare industry conferences on the subjects of interoperability and health data exchange. He has also served on the board of the Managed Care Executive Group.